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Happy Homemakers in Training
Illustration Saturday Evening Post Feb 16 1957 Steve Dohanos illustrator Before Domestic Diva Martha Stewart instructed American women in how to be the perfect homemaker, high school girls were...
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Nuclear Jitters
(L) A public service newspaper ad produced by the Advertising Council, advising mothers to be prepared with an assortment of first aid materials should a nuclear bomb attack occur. (R) A government...
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Can Betty Draper Tune in to the Now Generation?
(L) Vintage Life Magazine- Generation Gap Issue 5/17/68 (R) Vintage ad Cascade 1955 Like my own mother Betty, Mad Men’s Betty Draper woke one morning in the late 1960s to the realization she was a...
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Supermarkets, Strollers and Suburbia
In this day and age when you have to maneuver yourself through a flotilla of McClaren strollers manned by an army of nannies and stay-at-home-moms just to place an order at the supermarket deli...
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Whitman’s and Mothers Day
My sweet Grandmother had a sweet tooth. Whether Bartons, Barricini, or Lofts, chocolate was the common currency of celebration. But Mothers Day meant only one thing- a Whitman’s Sampler. Through the...
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A Mothers Day Of Beauty
As a young child in the late 1950′s, I shadowed my mother everywhere she went. I was her Baba Looey to her Quick Draw McGraw, Boo Boo to her Yogi Bear, Tonto to her Lone Ranger.Within her sphere of...
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On the Front Lines With Coca Cola Pt. 1
Vintage Coca Cola Ads (1953) (R) WWII ad 1944 Coke in New Zealand During WWII the boys overseas were fighting for Mom, apple pie and a bottle of Coke. Coca Cola, as much a part of the American Dream...
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Ladies and Lawns
Vintage Illustrations (L) Saturday Evening Post Cover 1955 illustration: Dick Sargent (R) Vintage Ad 1955 Beer Belongs Home life in America Series “Showing Off The New Power Mower” illustration by Fred...
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Ding Dong…Avon Calling
The lyrical sound of Ding Dong… Avon Calling was music to my mid-century mother’s ears. My father may have said he wanted to be a hands on kinda Dad but it was my Mother who had her hands filled...
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Ding, Dong… Avon Calling Pt II
Avon may be a coveted account on AMC’s Mad Men, but for many mid-century housewives, Avon was a coveted career. By the early 1960s Dawn Logan our neighborhood Avon Lady, was living out the ring-a-ding...
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July 4th Hot Diggety Dog
Gathering for the Family Backyard Barbecue-Vintage illustration McCall’s Magazine 1955 A summer staple at my 1960′s family barbeques was the ritual hot dog competition not in competitive eating but...
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Remembrance of July 4th Parades Past
With the acrid smell of firecrackers lingering in the hot summer air, mid-century memories of July 4th Parades past return. The 1950s American Dream made manifest, the annual Independence day parade...
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July 4th Celebration Cold War Style
Vintage American Legion magazine 1948 Truthfully, I would always remember my first July 4th. It was 1956. The cold war was frozen solid. Never were American dreams more potent or more seductive than in...
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Sizzling in the Sixties Suburban Sun
Nothing gave off the glow of good All American health than a deep dark tan, and mid-century teens competed for the fastest tan in the west. After all, our handsome, vigorous young President sported a...
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A Hands-On Dad
A Helping Hand From Dad- Vintage illustration from Penn Life Insurance ad 1955 Prince William is sure to be a hands on kind of Dad. Today’s Dads are much more engaged and involved in their baby’s birth...
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Do You Dream in Kodacolor?
The beleaguered middle class seems to be fading away like a once cherished Kodak snapshot. The red white and blue American Dream once sparkled in Kodacolor. Kodak and the American Dream were made for...
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Wouldn’t You Really Rather Have A Cadillac?
Cadillac Standard of the World (L) Vintage Cadillac Ad 1953 (R) Vintage Cadillac Ad 1958 With the conviction of a car salesmen selling a wouldn’t you rather have a Cadillac, Mid-Century Americans were...
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The Cabana Set Boys of Summer
Vintage Cabana Set ads (L) Mc Greggor Sun Wear 1948 (R) Catalina Sport Sets 1954 as worn by Norm van Brocklin and Elroy “Crazy Legs” Hirsch who formed one of footballs greatest passing teams Beach...
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Beach Club Paradise on Patrol
Life Guards During the 1950′s and 60′s my grandmother was in possession of prime beach club real estate on a narrow spit of land on suburban Long Island. A much coveted corner cabana at the El Patio,...
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Beach Club Paradise Protected
Summer beach traffic during the Cold War had its own special flare. The huge-wrap around picture window in the rear of my Grandmothers Cadillac offered unexcelled visibility to see and be seen,...
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